mmi home delivery
the ask
MMI wanted to amplify awareness and engagement for its Home Delivery service, positioning it as the go-to option for convenience and quality. To elevate the campaign and connect with the right audience, MMI partnered with Caroline Stanbury and Sergio Carrallo from The Real Housewives of Dubai.
the challenge
Create standout content in a competitive market: With multiple alcohol delivery services in the UAE, MMI needed a fresh approach to differentiate itself.
Balancing Luxury with Accessibility: The campaign had to align with the celebrity lifestyle while ensuring the service felt relatable to MMI’s audience.
Driving Real Engagement & Action: Beyond brand awareness, the content had to encourage audiences to actively use MMI’s Home Delivery service.
the solution
We crafted a campaign that seamlessly integrated Caroline and Sergio’s personalities while spotlighting MMI’s key service benefits:
Celebrity-Led Storytelling: Showcasing the ease of MMI Home Delivery through the lifestyle of one of Dubai’s most recognizable power couples.
Social-First Execution: Dynamic, engaging videos designed for Instagram Reels, maximizing organic reach and engagement.
Entertaining Narrative: A mix of humor, luxury, and everyday convenience, making the content both aspirational and relatable.
High-Caliber Production: Ensuring premium visuals and smooth storytelling to match the high standards expected when working with elite talent.