tuesdays with travis &
wine down wednesdays
the ask
MMI wanted to create an engaging, social-first content series to educate and entertain audiences about wines, cocktails, spirits, and bar culture. The goal was to develop a recurring, snackable video format that resonated with both casual drinkers and cocktail enthusiasts while maintaining MMI and Le Clos’ brand identity
the challenge
Standing Out in a Crowded Space: The alcohol and beverage industry is saturated with content, making it crucial to craft a unique and engaging format.
Keeping it Informative Yet Fun: The content needed to be both educational and entertaining without feeling like a traditional ad.
Consistent Quality & Timely Delivery: A regular content series required a streamlined production process to maintain quality and keep audiences engaged.
the solution
Of Kin Studio developed and executed the "Tuesday with Travis" and “Wine Down Wednesdays” series by:
Conceptualizing the Format: A lighthearted, personality-driven approach featuring Travis as the host, creating an authentic connection with the audience.
End-to-End Production: Handling everything from creative direction and scripting to filming, editing, and post-production.
Optimized Social Cuts: Delivering short, high-energy edits designed for Instagram.
Seamless Workflow: Establishing an efficient production schedule to ensure a consistent release and fresh content every week.